Graduate work: Buckingham Chaptor 4 Defining the Field

most media are produced by groups for commercial profit-what economic interests are at stake-how to profit off that-global scale,
global vs local relationship
you can look at case studies, of lage companies,
or compare large companies to small companies
have students find who owns their favorite publications
the students will confront all these questions and more if they are tasked with making their own product

each media has its own language to create meanin
paradigmatic (selecting from a range of possible elements) vs syntagmatic (putting the elements together in a sequence)
it involved making the familiar strange by looking in detail how text are composed and put together, for ex. you can physically deconstruct an image or breaking it down to its component parts
comparison-can identify shared conventions, and patterns
production also more insight than just studying.

production involves selecting and combining incidents, combining events into stories, and creating characters.
bound to be biased yet we bring our own biased into interpreting it
we can still learn something even when we know it is fantasy
students can easily find the biased of a newspaper, by looking at the editorial section but it is harder to see that biased in the selection of stories and treatment, in words and images

stereotyping-
production-can help understanding if students are asked to produce a story about a familiar event aimed at two different audiences

seen as gullible and easily influenced, especially kids-yet this is not what research shows
hard to show how somethings become popular and some dont
studying adiences means

looking at how they are targeted and measured
looking at how media are circulated and distributed
looking at the different ways social groups and individuals, use, interpret, and respond to media

a study of how the media industries operate-for example, how are telivision audiences and newspaper readers measured, and how is this used for advertising rates
how are different social groups reached, by magazine covers for ex.
how are fans cultivated
students should keep media diaries-compare with peers
record use of media in household-compare with peers

each concepts is a point of entry into media education that evokes the others.
can be applied to both creative activities(photographing) and analytical (studying advertising)

1. Watch title sequence closely, noting key elements. Move into group discussion. Than have student write up wha they learned, how the intro sets up expectations
2.Student given history of family situation comedy. They

most of the work is deductive rather than inductive .
its about students reaching their own conclusions instead of pointing them to one direction

touch on all four concepts, some more than others, than unify them in a final project
anyone of the concepts surves as a way into the others

individual, group, and whole class work
all units start with assumption that the student has knowledge they bring to the table
bu there is knowlegde the student does not have

Graduate work