Media Literacies
- media literacy refers to the skills, knowledge and competencies required to interpret media.
- literacy as a tool kit
- literacy as a training course or proficiency test in media related skills
- it involves analysis, evalutuation, and critical reflection.
- media literacy has a broader goal than the ability to use and interpret media
- individuals do not create meanings in isolation, but through their involvmentent in social networkds, or interpretive communities which promote and value particular forms of literacy.
- The study of literacy should adddress questions such as how do different social groups have different kinds of access to literacy, and how access and distribution are related to broader inequalities within society.
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